Jonathan Ross
"I am, I believe, what is known as an 'early adopter'. Over the years I've had just about every games console, portable media storage device, mobile phone and solar powered cappucino maker on the market. I bought the first portable Apple Mac when it came out in the late 1980's, at a cost of about 97,000 pounds in today's money. It was only really portable if you had biceps like Arnold Schwarzenegger, and I once managed to blow the fuses on an entire floor of a hotel in Madrid by plugging it using a faulty transformer. So it won't surprise you to know that I have already worked my way through about a dozen plasma televisions since they first appeared and offered us a sleeker, brighter future with more floor space. They have all been lovely, and I don't regret a penny I spent on any of them. But the best by far, in both stylish good looks and ease of use, not to mention sparkling, crisp, beautiful picture quality, are those made by those nice people at Pioneer. I like them so much I now have 23, and am looking to buy some more walls so I can hang even more of them on display. Thank you Pioneer. PS Does anyone want to buy some mp3 sunglasses with a built in digital camera? I have the only pair in the country."

Alan Carr, Comedian
"Well what can I say about my brand new Widescreen Pioneer Television? Well it's gorgeous, slick, state of the art, and that's why it's such a shame I only watch tacky sh*t on it. Oh yes, I wish I could do the television justice by watching those cool American dramas, like the Sopranos, or Ugly Betty but no, give me 'Extreme Makeover U.K' or 'Most Haunted' anyday. Maybe one day they'll combine the two programmes and Derek Acorah will get possessed by a morbidly obese person and spend the night in a Haunted Greggs. I would pay to see that, Yvette Fielding screaming as she sees an orb hovering above a pasty. I love it."

Dean Evans - Tech.co.uk
"Having seen Pioneer's new KURO plasmas, they are every bit as good as the spec sheets say they are. What really stood out was the quality of Pioneer's black. Seeing a Pioneer KURO plasma is enough to make you want to abandon LCD."

Duncan Madden - freelance technology journalist
"Positioning itself in the home entertainment market as a high-end manufacturer with price tags to match, Pioneer's KURO plasmas promise spectacular image quality and a whole new level of blacks. To see these screens in action, I can report that jaws did indeed drop and drool was spilled because the HD images were simply stunning with no sign of picture noise, but with incredibly inky blacks and superb contrast levels. The overall effect was impressive to say the least, especially in a direct shoot-out with some well known big-name brands."

Ian Morris - CNET.co.uk
"CNET.co.uk has always had a soft spot for Pioneer plasma televisions. They're more expensive than some of the competition but the quality has always been some of the best about. The difference in the black levels is striking. If you're about to splash a boat-load of cash on a new screen you'll definitely want to take a look at these beauties."

Gordon Kelly - News Editor, TrustedReviews
"Pioneer is arguably the leader in cutting edge plasma technology, but with KURO it has raised the bar to a level I didn't believe we would see for a few years. For me the wonder of KURO is the simply stunning black levels, something that proves there are far more important elements to a cutting edge HDTV than the myth that is 1080p. In true Victor Kiam style I was so impressed with the KURO range I bought one, and that from a technology journalist who sees new models every week shows Pioneer's statement of intent."

Dolly Jones - Editor, www.vogue.com
"We chose the KURO to display VOGUE.COM's London Fashion Week footage in Harvey Nichols' Fashion Cafe this season - I couldn't have chosen a better screen to accentuate the kaleidoscope of colours on London's catwalks - the KURO delivered the ultimate front row experience. It also helps that the screen looks amazing - it's sexy and sleek - the perfect black number for your home!"

Jonathan Margolis - Financial Times How to Spend It
"Plasma flat TVs, which most people think are inferior to the more common LCD screens, are actually rather better - especially if you like the cinema-like experience of watching films in a darkened room. Among the minority of manufacturers who produce plasma screens, one, Pioneer, has come up with a model, the Kuro, that reviewers are saying is probably the best TV ever. I agree the image has an extraordinary quality I haven't seen replicated in any other TV on the market. The blacks are deep and perfect, movement is astonishingly well rendered and the picture just has an overall quality that's currently unbeatable."

John Archer - freelance technology journalist
"Having reviewed hundreds of TVs in my time, I'm not easily impressed any more. But I've been living with one of Pioneer's new Kuro TVs for a couple of weeks now, and still my jaw hits the floor every time I turn it on. Truly revolutionary stuff."

CNET.co.uk:
"Televisions don't get much better than this. A winning combination of excellent picture quality, stylish design and user-friendly features, this 50-inch plasma should be at the top of any serious home cinema fan's shopping list. It's pricey, but it's worth it..."
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Tech.co.uk:
"It's time to start believing the hype - Pioneer's latest-generation plasmas really do take image quality to a whole new level..."
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"It's the best plasma performance we've come across from Pioneer, and it's just going to get better from here..."
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Hi Fi News
"My goodness does it deliver! This plasma's greyscale, dynamic range and dynamic deep black performance really sets it apart from any other flat panel display I've ever seen..."
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What Video and High-Definition TV
"Not just the best 42" screen ever, it's the best flatscreen yet by some margin. For once, it seems, you can believe the hype..."
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Home Cinema Choice
"Darker and more dynamic than any previous Pioneer plasma - a knockout blow to comparably sized LCDs..."
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TrustedReviews
"Not to put too fine a point on it, this TV's pictures really are the very best we have ever seen on a flat TV. No probably, no arguably - they just are. By some margin, in fact..."
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What Hi Fi? Sound and Vision
"It's so much better than any other flat TV you can buy that it really isn't that much of a leap to label it a revolution in TV. It'd also be fair to call it the best telly we've seen..."
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