PDP-LX5090 50-inch ‘HD Ready 1080p’ KURO (9th Generation)

'KURO' means black in Japanese.

But not just any black. Perfect black.

And in the television world, black is everything. Black encompasses the entire spectrum of colour. The deepest black levels produce the purest colours and the sharpest details.

Achieving the blackest blacks imaginable and building a screen that produces the absolute best picture quality in the world was the inspiration and driving force behind our newest flat screen TV.

KURO lets you see literally every shade between black and white; the most vivid and flawless colours.

The PDP-LX5090, one of our latest KURO TVs, is just 93mm thin and has an integrated digital terrestrial tuner.

In short, KURO is a television that will let you see and hear like never before

Reviews

"We start by feeding some HD content from the "Cars" Blu-ray disc, and are bowled over by the lusciously rich and vibrant colours, packed with juice, yet at the same time still capably of demonstrating subtlety and insight..."

"...delivers outstanding images and clarity, and is ideal for sport and fast-moving action films. Standard definition is great, but HD customers will be delighted by how good this looks..."

"The experience is simply breathtaking... The plasma is leagues ahead of the game..."