Pure Cinema

When the video signal originates from a film source, there's a 2-2 pull-down detection, exactly the same image procedure as in the theatre. This determines the regularity of repeated fields and detects the original film frames. Pioneer's exclusive Plasma technology 'Advanced PureCinema' boosts the refresh rate on the TV to 75 Hz to ensure that images retain higher resolution on the Plasma for the same quality reproduction level as in the theatre.