True Matrix Imaging with Deep Waffle Rib Structure

The sun shines brighter on Pure Vision Pioneer Plasma TV, thanks to True Matrix Imaging. Pioneer's exclusive technology works like this: the Deep Waffle-shaped Rib Structure increases the area of light-emitting phosphors —increasing the brightness. Each plasma cell is deeper, encapsulated with horizontal ribs, so emitted light won't leak into neighbouring cells. This deep cell structure means higher brightness. When one million tiny coloured fluorescent lamps fire at once, viewers will experience full-on, pure colour intensity.